Glyphius

It's all about choice, isn't it? I mean, in order to pull people into your web page, you need to choose the right words for your headline. To make people click on your Google Adwords ad, you need to have the most powerful combination of words you can create. It's all about choosing the best combination of words to achieve the greatest results.

How do you do it? There are tools such as Headline Creator Pro that can quickly generate dozens of headlines for you to choose from based upon a few keywords you enter. You may still need to tweak the results a bit to create the optimal headline or ad. Now there is a new tool available called Glyphius that can really help you.

Glyphius is a very easy tool to use. You simply type a headline into the text field and click on the Score button. Instantly Glyphius runs its algorithms and comes back with a score. Your headline is now displayed at the top of the screen. 

Now you begin to tweak it, changing words and phrases. Just keep typing and checking your score. Sooner or later you will see some BIG jumps in your overall score, and that's when it's time to quit. 

As an experiment, I first created a headline with Headline Creator Pro:

"Who Else Wants A High-Ranking Site on Alexa, Google, Yahoo or MSN?"

Not a bad headline, just a little generic and familiar given the large amount of people out there who are using Headline Creator Pro.

Then I entered that same headline into Glyphius and it scored a 175. As I started to try to improve my headline's score, I quickly hit upon a new combination of words that scored an amazing 423! I immediately changed the headline on my sales page for Rocket Science Revealed! and I am anxiously awaiting the results.

This is an invaluable tool that belongs in your marketing toolbox. Read more about it here.